Tip #4: Ignore the data

Data doesn't make sexy. The 1957 Jaguar XK SS wasn't built in a wind tunnel.

“When you want to create a hit, you’ve got to be willing to back away from the data.”

“Great content is art. Art is emotion. Emotion defies data.”

–Flipboard CEO Mike McCue, at Web 2.0 Summit.

(Image via SBR SCCA Blog.)

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